Thursday, January 6, 2011

Scion Returns to Igloofest

Scion Returns to Igloofest


Scion returns to the 5th edition of Igloofest, Montreal’s signature outdoor winter dance party, as the exclusive sponsor of the 2011 Scion Podcast Series.


Featuring leading artists in the Canadian and international electronic music scenes, including Akufen, Kid Sister, Egyptrixx, Isolée, Carl Craig, Poirier, and many more, Scion presents live recordings from each of the festival’s 9 nights this January, available throughout the winter months. The Scion Podcast Series also includes four preview podcasts that are already available, featuring Poirier, Green & Lateez, two from Maher Daniel, and a special contribution from the Igloofest team’s very own FunkyFalz.



Listen to all the Scion podcasts at Igloofest.ca.

Scion is your free ticket to Igloofest. Throughout the month of January, stop by any Greater Montreal Scion dealership and test drive a Scion for free admission for one (1) person to any night of Igloofest 2011. Visit the Dealer Locator to find a dealer near you. Promotion runs from Jan 6 to Jan 29, while supplies last.

Visit the Scion display at Igloofest, check out the hottest car in the city this winter, roast a marshmallow and talk to one of our Scion brand ambassadors to get free and exclusive Scion stuff! Scion will be with you by the igloos every night of the festival, which happens January, 13-15, 20-22 and 27-29, 2011.

Monday, January 3, 2011

“Take On The Machine” for a chance to win a 2011 Scion tC

““Take On the Machine” for a chance to win a 2011 Scion tC


Scion is excited to introduce the “Take On The Machine” augmented reality game and contest, launching in Canada on Jan 13, 2011.


“Take On The Machine” is similar to a movement-based gaming console where players print an encoded marker that serves as their steering wheel. Holding the marker in front of a webcam, players can navigate through the menacing cityscape, beat the best times, and unlock additional, modified tCs.



The grand prize for one lucky winner? A brand new 2011 Scion tC! Build and Price your dream tC here.

Players don’t have to beat the fastest time to win, they just have to play the game.

The tC game will make its debut at the Montreal Auto Show, on Jan 13, 2011 as well as being available at scionnation.ca/machine for those people who want to try it at home.

No webcam? No problem! You can play for your chance to win using keyboard controls as well.


Visit the Scion Booth at any of the AutoShows below to play the tC “Take On The Machine” game and to enter the contest.

January 14-23
Palais des congrès de Montréal

February 18-27
Metro Toronto Convention Centre, Toronto


March 9-13
BMO Centre at Stampede Park

March 17-20
Centre de foires de Québec, Québec City

March 29 - April 3
Vancouver Convention Centre

April 14-17
Northlands Expo Centre, Edmonton