Tuesday, May 31, 2011

Scion Announces The Winner Of The Take On The Machine Contest




May 31, 2011 - Toronto

After almost 4 months and over 100,000 entries the results are in! Judy Becker from Cultus Lake, British Columbia is the grand prize winner of the Scion tC Take On the Machine Augmented Reality game. Judy picked up the keys to her well-equipped 2011 tC at Valley Scion in Chilliwack, B.C., in late May, where the Scion Team offered congratulations, welcomed her to the Scion family, and introduced her to all the heart-pounding possibilities of the 180 horsepower Scion sports coupe.




The Game

Launched at the Montreal Auto Show on January 14, 2011, the Take On the Machine AR game invited participants to test the limits of the bold and aggressive Scion tC, racing a virtual vehicle through an online urban track. More than 100,000 drivers took on the challenge. Most raced more than once, many, dozens of times, unlocking additional modified tC’s, and posting some incredible scores.


The Prize

The ultimate sports coupe, the Scion tC mixes power and performance with an incredible list of standard features, including 18" aluminum alloy wheels, panoramic moonroof, 8-speaker audio system with steering wheel mounted controls, and the Star Safety System, along with the potential for personalization with a large catalogue of Scion Authorized Accessories.


More Opportunities to Win

While 'Take on the Machine' may be over, your chance to win with Scion is just beginning. Follow Canada’s first Scion Tuner Challenge at tunerchallenge.ca and enter to win a trip for two to SEMA in Las Vegas where the hottest tricked out Scion show cars, including the winner of the Tuner Challenge, will be on display. Plus, LIKE Scion Canada on facebook.com/scioncanada for the latest exclusive news, event access and other contest opportunities.

Monday, May 2, 2011

Scion Announces Three Finalists For First Ever Tuner Challenge

SCION ANNOUNCES THREE FINALISTS FOR FIRST EVER TUNER CHALLENGE



April 28, 2011 - Toronto

Scion announces the three finalists for its first ever Canadian Scion Tuner Challenge. Now the real battle begins. Each team has received a brand new Scion xD, xB or tC and has been given three months to create the ultimate Scion show car - armed with $10,000 and access to the full line-up of Scion Authorized Accessories and the TRD catalogue.


At stake is an entry at the ultimate tuner show, SEMA, in Las Vegas. Interested Canadians can track each team’s build online, and compete for prizes throughout the competition – including a trip for two to Vegas to join the winning team at the show!



Meet The Teams

The winning xB design was submitted by SR Auto Group. Hailing from Richmond, BC, this gang of eight has been modifying exotic rides for more than a decade. Their design - titled Anarchy - features a minimalist approach with a military-inspired vibe. Outside, DL Style B-Magic Body Kit and Spoiler, team up with Modulare M23 19” Wheels and a host of custom touches, like hand painted Eccentric Blue Lug Nuts. Inside, a full black suede interior is set off by blue LED accent lighting, and features a 32” LED LCD TV. Performance modifications draw heavy on TRD, including a Big Brake Kit, Strut Tower Brace, Sway Bar, Exhaust System and Supercharger.

Camo Customs, from Lachine, QC, chose the xD as their canvas. Another group that has been on the tuner scene for a decade, Camo specializes in bodywork, with a penchant for modifying racecars and motorcycles. ‘Wild Mild’ was their inspiration—a car with WOW factor that remains street legal. Their mint green candy xD will feature a TRD Body Kit, Spoiler, Exhaust, and Air Intake, custom lighting inside and out, and an in-dash multi-media centre backed up by a subwoofer with a custom box set-up.

Team TDS out of Toronto, Ontario, caught the judges eye with their build plans for a Scion tC. Titled ‘Chocolate Love’ - for obvious reasons - this group of veteran tuner enthusiasts puts the custom in customization. Their modifications call for custom fabricated wheel arch over-fenders, rear diffuser, exhaust system with powder coated gold exhaust tip, trunk lid spoiler, turbo system, and floor mats. The entertainment system includes mobile video screens, head unit, speakers, amps and subwoofers.


Follow The Action - Enter To Win

The three entries will be showcased at the 2011 Toronto and Montreal ImportFest shows, with the grand winner to be announced onsite in Montreal. Tuner enthusiasts can follow the action every step of the way at tunerchallenge.ca and enter the contest for a chance to join the winning team at SEMA in Vegas. Scion will run additional contests and give-aways throughout the Tuner Challenge. To stay tuned, go to facebook.com/scioncanada and hit LIKE. For those interested in trying their own hand at “modifying” a Scion, check out the xB paper pullout in the latest Scion Magazine.