The new face of “Sporty” and “Versatile” is intriguing and modern

World debut of the Scion iM 5-door hatch at the New York International Auto Show

(TORONTO, ON – March 18, 2015) Scion feeds your independent spirit and your desire to stand apart from the crowd – and later this month, Scion offers up an extra helping of modern individuality with the world debut of the Scion iM five-door hatch at the New York International Auto Show.

“The Scion iM combines maximum versatility with a sporty design and a fun-to-drive experience – plus the generous standard features and extensive selection of Scion accessories that make every Scion ready for your personal expression,” said Cyril Dimitris, Director of Scion in Canada. “We’re excited to offer another dynamic vehicle to Canadians that stands out from the crowd.”

The all-new Scion iM will be unveiled the evening of March 31, 2015 and it will also be on display throughout the New York International Auto Show – April 3-12 at the Jacob Javits Center in New York City.

Scion iM on the way in 2015

Toronto, ON, (Jan. 7, 2015) – Scion will introduce the all-new Scion iM in April at the New York International Auto Show. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.

The new iM represents one of the two new models that Scion will bring to market in the next three years aimed at independently minded drivers. The vehicles will bring exciting options for Scion’s youthful customers looking for vehicles to support both adventure and sensibility.

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months.

Toyota Decks the Halls with IIHS 2015 "Top Safety Pick" Awards

TORONTO, ON., (December 23, 2014) — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honour.

• Eight Toyota and Lexus Models Earn Institute’s Highest Top Safety Pick+
• Four Toyota and Scion Vehicles Named Top Safety Picks

In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation. IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.

Toyota’s twelve awards overall were the most in the industry for 2015.

2015 Toyota / Lexus Top Safety Pick+ winners are: Lexus CT (built after Sept. 2014), Toyota Prius, Toyota Camry, Toyota Prius v, Lexus RC, Toyota Highlander, Lexus NX and Toyota Sienna.

2015 Toyota / Scion Top Safety Pick Winners are: Toyota/Scion: Scion FR-S, Scion tC, Toyota Avalon and, Toyota RAV4 (built after Nov. 2014).

From Concept to Commitment - Scion Announces New Product Plans

Production Version of iM Concept to Hit Showrooms Next Year

TORONTO, ON., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015.

“Scion owners are passionate about their vehicles, and we’re excited to continue bringing dynamic, new product that fit the lifestyles of our customers,” said Cyril Dimitris, Director, Scion Canada.

Scion attracts those with an independent spirit and desire to stand apart from the crowd. But many of today’s consumers also value a degree of practicality to support their self-reliance and more mobile lifestyles. They value both fun and sensibility in a vehicle choice.

The iM Concept is a hatchback that earns its name from characteristics aimed at this evolving audience. The “i” stands for individuality and intriguing. The “M” stands for modern, multifaceted and magnetic. Its captivating styling and custom-blended “Incrediblue” paint are complemented by matte silver and gunmetal accents.

The iM Concept communicates its sporty handling and racing inspiration through a wide stance and low ride height for a grounded appearance. It features front and rear bumper overhangs that create dynamic surfaces, as well as geometric grille inserts, deep air intakes and fog lights. Large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston front calipers work with the adjustable-height racing suspension.

Urban drivers can expect the iM Concept to meet the needs of city streets with excellent fuel efficiency, sporty handling and easy parking. Details on the production version’s transmission, engine, technology and other details will be available in 2015. Pricing information will also be available next year.

To follow Scion news at the LA Auto Show use the hashtag #iMConcept.

Lights… Camera… Action!

Scion’s iM Concept Car Prepares for World Premiere at L.A. Auto Show

TORONTO, ON., (Oct. 22, 2014) – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots.

The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Canadian fans are encouraged to join the conversation at #iMConcept.

Scion’s Los Angeles Auto Show press conference will be held Wednesday, November 19, at 3:40 PM in the South Hall.

Scion Canada Presenting Sponsor as Racing Excitement of Formula DRIFT Comes to Canada for the First Time

Pat Cyr of Scion Racing Team to compete in re-designed FR-S

Qualifying event to be held June 8 at St-Eustache

TORONTO, ON., (June 6, 2014) – As a strong supporter of motorsports in Canada, especially at the grassroots level, Scion is the presenting sponsor of Formula DRIFT when it comes to Canadian soil for the first time.

It’s one of several sponsorships being undertaken by Scion this summer. Other initiatives include the Scion Racing Contingency Program, test drives at “Play On!” street hockey events in cities across Canada, and Scion Sessions, which supports emerging Canadian music artists through various special events.

Formula DRIFT’s Canadian debut takes place on Sunday, June 8, with qualifying for the Formula DRIFT Challenge, which is scheduled for August 31 and September 1. Both events will be held at Autodrome St-Eustache, located just outside Montreal.

Canadian racing fans will have plenty to cheer about as Pat Cyr of the Scion Racing Team will compete in the challenge driving a Scion FR-S that has been completely redesigned for the 2014 racing season.

“Formula DRIFT is an exciting sponsorship for Scion,” said Cyril Dimitris, Director, Scion Canada. “There is a lot of grassroots passion for drift racing, especially when it comes to the nimble FR-S, with its rear-wheel drive, perfect balance, light weight, and low centre of gravity.”

The FR-S sport coupe delivers extra comfort, convenience and style combined with exceptional performance and handling. Standard features in the 2014 Scion FR-S include an eight-speaker Display Audio system with 6.1” display, USB audio input, Automatic Sound Levelizer system and Bluetooth connectivity; 2+2 seating, plus flat-folding rear seats to maximize cargo carrying versatility and a passenger side walk-in assist. It also has an impressive suite of safety features, including six airbags, a tire pressure monitoring system and the six active technologies of the Scion Star Safety System.

Cyr, who has been racing for Scion since 2012, has long been one of Canada’s most accomplished drift racers, with many podium results on his record, in both the Driftmania Canadian Championships and the U.S. Xtreme Drift Circuit series.

Until getting behind the wheel of an FR-S two years ago, he raced the Toyota AE 86 between 2007 and 2012. The AE86 was the inspiration behind the FR-S.

At Sunday’s qualifying event, the top 8 drifters and two wildcards chosen by event promoters will be invited to take on Formula DRIFT drivers at Autodrome St-Eustache over Labour Day weekend.

Scion Racing Contingency Program returns for third year of supporting grassroots motorsports competitors in Canada

Enhanced payout system rewards frequent participation by competitors

TORONTO, ON., (April 29, 2014) – Building on the success of the Scion Racing Contingency Program in 2013, Scion Canada is excited to announce the launch of the 2014 program with a newly enhanced payout structure.

In a significant change, payouts will now be awarded for not only performing well, but also for the level of participation.

"The Scion Racing Contingency Program has only been in existence for two years, but we have already made a major contribution to grassroots motorsports in Canada,” said Cyril Dimitris, Director of Scion Canada. “We look forward to continuing the momentum in 2014 for this exceptional program. As part of its evolution, we’re pleased to announce changes to the payout ratio to better reward racers who demonstrate a higher level of participation."

Through the Scion Racing Contingency Program, Scion owners can pursue their passion of motorsports by competing in a series of sanctioned closed course events like autoslalom, time attack, racing series and drifting.

The program enables Scion owners to showcase their vehicles and driving skills in a safe, regulated environment.

In 2013, thirteen participants from across Canada received payouts from the program with four reaching the maximum of $4,000.

"I love the fact that Scion is supporting grassroots motorsports," said Colin French, 2013 Scion Racing Contingency Program participant. "There are people who are amazed that Scion is presenting that type of program and they are now thinking about joining it."

This year, drivers can claim up to five first-place finishes where they can earn between $100 and $800, depending on the series. For participation, payouts range from $40 to $350 per race. Drivers can claim participation payments for up to five races.

The program is open to legal residents of Canada who have reached the age of majority in their province/territory of residence at the time of participation and hold a Canadian driver’s licence.

For more information on the Scion Racing Contingency Program, including how to enter and which races are eligible, visit www.scion.ca/racingcontingency.

Toyota Announces Safety Recall of Certain Yaris and Scion xD Vehicles

TORONTO, ON., (April 9, 2014) - Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 152,438 vehicles consisting of certain Model Year 2006-2010 Yaris Hatchback vehicles; certain Model Year 2007-2010 Yaris Sedan vehicles; and certain Model Year 2010 Scion xD vehicles.

In the seat rail of the driver seat of the involved vehicles and also the front passenger seat of three-door models, the springs used for the mechanism which lock the seat rail in its adjusting positions could break. This can happen if the seat is adjusted forward and/or rearward with high frequency. If a seat rail spring breaks, the seat may not lock into the adjusted position. If the vehicle is operated with a broken seat rail spring, the seat could move in the event of a crash, increasing the risk of injury to the occupant. This could increase the risk of injury to the driver.

If the condition is present, an occupant may notice the following:

• If both of the springs have broken, the seat will not lock into the adjusted position.
• In limited instances, if a spring has broken and becomes stuck in the seat rail, the seat may become stuck or difficult to slide forward or backward.

Toyota is currently preparing the remedy. Once preparations are complete, owners of vehicles subject to this recall will receive an owner notification letter by mail. The remedy, when available, will involve replacement of the seat track assembly at no charge to the customer.

Information is available to customers at the Toyota Customer Interaction Centre at 1-888-TOYOTA-8 (1-888-869-6828) or Scion Canada 1-866-9-SCION-1 (1-866-972-4661).

Natural Resources Canada – Fuel Consumption Reporting and Label Changes

Toyota Canada supports the Federal Government’s announcement to introduce new fuel consumption ratings for cars and light trucks starting in model year 2015. The new ratings will better represent consumers’ typical driving conditions by taking into account air conditioner usage, cold temperature operation and driving at higher speeds with more rapid acceleration and braking. The updated fuel consumption ratings will provide consumers with a more accurate estimate of a vehicle’s fuel consumption and will ensure consumers have the most relevant information available when making vehicle purchase decisions.

In addition to the fuel consumption rating changes, Natural Resources Canada (NRCan) also announced the most fuel efficient vehicles for model year 2014. Toyota Canada is proud to say that we have the most class leading fuel efficient vehicles of any Canadian manufacturer. We have the most fuel efficient vehicle in 6 of 15, or 40%, of the NRcan vehicle classes, once again demonstrating our leadership in providing the most fuel efficient vehicles to Canadian consumers.

More information can be found by accessing the Natural Resources Canada website at www.vehicles.nrcan.gc.ca.

General FAQs

Q. Has something changed on the vehicle fuel consumption label?

A. Yes. The Government of Canada has changed the methodology for determining the fuel consumption ratings of new vehicles.

Q. Why has the methodology for determining fuel consumption ratings of new vehicles changed?

A. Consumers were consistently reporting that they could not meet the label values. To better approximate typical driving conditions/behaviours, the government aligned with the methodology used in the US, moving from 2-cycle testing to 5-cycle testing.

Q. How has the methodology for determining fuel consumption ratings of new vehicles changed?

A. Current testing uses city and highway ratings, called 2-cycle testing. Moving forward to model year 2015 vehicles, the methodology will include three additional tests that account for air conditioner usage, cold temperature operation and driving at higher speeds with more rapid acceleration and braking. This is referred to as the 5-cycle testing procedure.

Q. What is the current method for determining fuel consumption ratings?

A. Fuel consumption values are derived from the emissions generated during two laboratory driving cycles – a city test and a highway test. This is referred to as the 2-cycle testing procedure.

Q. Will the fuel consumption ratings of the 5-cycle procedure be different from the current 2-cycle procedure?

A. Yes. The 5-cycle testing procedure results in higher ratings that are more representative of a vehicle’s on-road fuel consumption compared to the 2-cycle testing methodology.

Q. Why are the label values higher?

A. They are higher because the three additional tests that account for air conditioner usage, cold temperature operation and driving at higher speeds with more rapid acceleration and braking consumes additional fuel.

Q. Does it mean that the new MY2015 model vehicle has higher fuel consumption vs a MY2014 model vehicle?

A. No. Only the methodology for determining the fuel consumption ratings of MY2015 has changed to better approximate typical driving conditions/behaviours.

Q. Will my new vehicle consume more gas and cost more to operate?

A. No. Only the methodology for determining the fuel consumption ratings of MY2015 has changed to better approximate typical driving conditions/behaviours.

Q. Can I compare current fuel consumption ratings (2-cycle) to the new and improved fuel consumption ratings (5-cycle)?

A. Yes. For 1995-2014 model year vehicles, adjusted ratings that reflect the new test methods are shown on the vehicle details pages on the vehicles.nrcan.gc.ca web site.

Q. When will the fuel consumption ratings change be implemented?

A. The new and improved fuel consumption ratings will appear on model year 2015 vehicles.

Q. Is this an industry wide change?

A. Yes

Q. Could vehicles on the showroom floor have some labels based on a 2-cycle testing procedure and some based on a 5-cycle testing procedure?

A. Yes. MY2014 and earlier vehicles will have label values based on the 2-cycle testing procedure and MY2015 and future vehicles will have label values based on the 5-cycle testing procedure.

Q. Can I get additional information from the Government of Canada regarding this change?

A. Yes. Natural Resources Canada maintains a web site dedicated to light-duty vehicle fuel consumption at www.vehicles.nrcan.gc.ca.

Q. Will my actual fuel consumption still vary compared to the new (5-cycle) ratings?

A. Yes. NRCan has improved its methods for estimating fuel consumption, but your fuel consumption will still vary. Fuel consumption tests are designed to reflect "typical" driving conditions and driver behavior, but several factors can affect fuel consumption significantly:

• How & Where You Drive
• Vehicle Condition & Maintenance
• Fuel Variations
• Vehicle Variations
• Engine Break-In

Therefore, the NRCan ratings are a useful tool for comparing the fuel consumption of different vehicles but may not accurately predict the average fuel consumption you will get.

Q. Will Canadian mi/gal estimates match US MPG estimates?

A. No. In Canada we use Imperial gallons. In the US they use US gallons. (1 imperial gallon = 1.2 US gallons)

Q. Will the fuel consumption label highlight the change to the new (5-cycle) ratings?

A. Yes. See the sample label below.

Twice as Nice: Scion FR-S Again U.S. News 'Best Sports Car for the Money'

TORRANCE, Calif., (Feb. 12, 2014) – Scion FR-S fans can take another victory lap. The national consumer publication U.S. News & World Report named the 2014 Scion FR-S its “Best Sports Car for the Money” for the second year in a row. The judges evaluated 225 cars across 21 categories to name the winners.

The annual awards help consumers find a good value, while considering industry praise, high safety and reliability scores. The National Highway Traffic Safety Administration recently tested the 2014 FR-S, giving it an overall five-star rating.

“The 2014 FR-S ‘Best Sports Car for the Money’ award from U.S. News & World Report underscores what our drivers have already discovered – thrilling performance doesn’t have to break the budget,” said Scion Vice President Doug Murtha. “The FR-S continues to bring together affordability, experience and safety in a way that excites drivers and the industry alike.”

Enthusiasts call the FR-S one of the best-handling sports cars on the market with its lightweight design and low centre of gravity. The 2014 FR-S costs $24,700 MSRP (US) with a six-speed manual transmission or $25,800 MSRP (US) with a six-speed automatic transmission with paddle shifters and Dynamic Rev Management technology.

The Toyota Camry and Tacoma also earned spots on the U.S. News & World Report winner’s list. For more information on the awards and a full list of the 2014 winners, please visit http://usnews.com/cars-money.

Scion FR-S Awarded 5-Star Overall Rating in NHTSA Crash Tests

TORONTO, ON., (February 4, 2014) – The 2014 Scion FR-S has received a 5-Star overall rating from the National Highway Traffic Safety Administration (NHTSA), the highest grade given by the agency. NHTSA measures vehicle performance in frontal, side and rollover crashes as part of its New Car Assessment Program.

To learn more about NHTSA’s assessment of the FR-S, go to: http://1.usa.gov/1cAQniI.

2014 Scion iQ Earns All-Around Honours from Automotive Science Group

TORONTO, ON., (Feb. 4, 2014) – Conscientious buyers can feel confident about the 2014 Scion iQ. The Automotive Science Group (ASG) analyzed thousands of social, environmental and economic data points and named Scion’s compact four-seater to its 2014 Best All-Around Performance list.

The California-based (Santa Rosa) policy consulting group compared 97 mini-compact cars to determine its top five vehicles in this category. Factors included:

• Raw materials acquisition
• Human rights and labour laws where vehicles are assembled
• Environmental factors
• Purchase price
• Operating and fuel costs

The 2014 Toyota Yaris also made the awards list in the same category.

This year’s ASG award marks back-to-back wins for the iQ. The world’s smallest four-seater at just 10 feet long, it achieves outstanding space efficiency and delivers an NRCAN-estimated 5.5 L/100km rating in the city, 4.7 L/100km on the highway and 5.1 L/100km combined NRCAN fuel consumption rating. Dual VVT-i engine technology and a continuously variable transmission help maximize fuel efficiency and generate fewer emissions.

For more information about the ASG 2014 Best All-Around Performance awards, visit www.automotivescience.com.

Scion Makes Touchscreen Audio System Standard for All Models

(Toronto, ON - Dec 12, 2013) The entire Scion lineup now includes touchscreen audio system as standard equipment.

All 2014 Scion models now come standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth^® wireless technology and AUX/USB port with iPod^® connectivity.

2014 xD Offers New Two-Tone Colours

In addition to including the new Standard Display Audio System, 2014 xD models are available in two new two-tone colour options, Black Sand Pearl/ Magnetic Gray Metallic and Classic Silver Metallic/ Sparkling Sea Metallic. The MSRP for the Scion xD is $18,685 for the automatic transmission model and $17,785 for the manual transmission. The two-tone paint options on the 2014 Scion xD are available for $540 above MSRP.

2014 Scion FR-S Features Added Comfort

The Scion FR-S rear-wheel drive sports car has attracted a following for its sporty handling and aggressive design. New for 2014, the FR-S offers added comfort for both the driver and front passenger from new sport knee cushions that are located on the door panels and the sides of the center console. The MSRP for the Scion FR-S is $27,630 for the six-speed automatic transmission with Dynamic Rev Management technology and $26,450 for the six-speed manual transmission.

2014 iQ Packed with Value

The iQ is the little car with big ideas – packing tremendous value into its four-seater configuration with a starting MSRP of just $17,115. The 2014 iQ is big on performance and efficiency, with a 94 horsepower 1.3L 4-cylinder engine and continuously variable transmission that work together to deliver a 5.1 L / 100 KM city/highway combined fuel efficiency rating.

2014 xB Now Features Standard Display Audio System

Further to including the new Scion Display Audio System, the 2014 xB offers lots of utility with its generous passenger and cargo space. Available now, the MSRP for the Scion xB is $19,980 for the automatic transmission model and $18,960 for the manual transmission.

Every Scion has been designed with customization in mind. That's why every vehicle offers a top quality list of Scion Authorized Accessories. Visit accessories.scion.ca for more details.

Scion Pricing Chart

Model	MSRP
SCION iQ (CVT-i)	$17,115
SCION xD (MT)	$17,785
SCION xD (AT)	$18,685
SCION xB (MT)	$18,960
SCION xB (AT)	$19,980
SCION FR-S (MT)	$26,450
SCION FR-S (AT)	$27,630

All prices listed above exclude freight and PDI of $1,495.

Scion FR-S Repeats SEMA Win as Hottest Sport Compact

Toronto, ON., (Nov. 6, 2013) – It’s back again for the win. Judges named the Scion FR-S the Hottest Sport Compact for the second year at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Last year marked the first appearance of the FR-S at SEMA.

The award goes to the hottest ride in the enthusiast market, as demonstrated by the SEMA Show exhibitors and industry experts who feature the car at the event. SEMA organizers estimated this year’s show would host about 130,000 automotive specialty product professionals from more than 130 countries.

The rear-wheel-drive FR-S is known for its lightweight design, impressive performance and affordability. It comes standard with a 2.0-liter flat boxer engine capable of producing 200 horsepower and 151 pound-feet of torque.

Consumer Reports

TORONTO, ON., [Oct. 29, 2013] – We're pleased to report that in its annual Consumer Reports vehicle reliability rankings, Lexus took the top spot, up from third place last year, and Toyota retained its No. 2 ranking.

The five most reliable vehicles in the rankings are: Toyota Prius, Lexus ES 300h, Scion xB, Toyota Prius c and the Subaru Forester with the non-turbo-charged engine.

Ten of the highest scorers in the survey were Toyotas. Of the eight Lexus models in the survey, six got top marks. All Lexus models earned an above average reliability score, while all Toyota models earned an average or better reliability score.

To be recommended by Consumer Reports, a vehicle must perform well in a battery of its tests, have average or better reliability in its annual Auto Survey and perform well in government and industry crash tests.

During its annual reporting, Consumer Reports said it will no longer recommend vehicles that receive a “poor” rating in Insurance Institute for Highway Safety’s (IIHS) crash tests or for poor scores on reliability. As a result, the publication revoked its recommendations for Toyota’s Camry, RAV4 and Prius v based on small offset crash test results.

The new IIHS small offset crash test involves only a front corner of a vehicle and goes beyond federal requirements. It is not currently part of IIHS' Top Safety Pick designation.

The Camry, Prius v and RAV4 are on the current IIHS “Top Safety Pick” list which includes 21 Toyota vehicles, more than any other manufacturer.

The Insurance Institute for Highway Safety (IIHS) periodically develops new, more severe or specialized tests that go beyond federal requirements. With the small over-lap test, the Institute has raised the bar again, and we are responding to the challenge. We are looking at a range of solutions to achieve greater crash performance in this area. Toyota has made changes to the Camry to improve its performance in the crash test, and IIHS is planning to retest the car in December.

iQ and xD Achieve Top-Five Honours in 2013 Green Car Guide

Drivers looking for a green vehicle at a good value need look no further. Toyota, Lexus and Scion took top honours in the 2013 Green Car Guide. Six of the top ten overall green vehicle and "best value" scores are held by the Toyota family.

The Scion iQ micro-subcompact and xD subcompact achieved top-five honours in the cost per point or "best value" rankings.

The Green Car Guide is annually produced by the Automobile Club of Southern California's Automotive Research Center. The 2013 guide contains information on nearly 80 hybrids, battery electric vehicles, partial zero emission vehicles, compressed natural gas powered vehicles, clean diesels and fuel economy leaders. The guide is designed to help new vehicle buyers with reviews and rankings of low-emission and fuel efficient vehicles.

"Anyone who has a passion for fun, affordable and environmentally friendly vehicles will find what they're looking for in this guide," said Bob Carter, Toyota Motor Sales, U.S.A., Inc. senior vice president of automotive operations. "Customers are interested in this type of unbiased data and we're proud to see our Toyota, Lexus and Scion vehicles recognized in such a prominent way."

Scion iQ wins second Vincentric Award in a Row

TORONTO, ON., (September 23, 2013) – When Vincentric presented its inaugural Best Value in Canada awards last year, Toyota claimed the brand award for passenger cars while also being recognized with best value awards for 10 individual vehicles. Several of those vehicles have reached the tall podium this year including last year’s winner, the Scion iQ. In a fiercely competitive compact market, the 2013 Scion iQ has been named the Vincentric Best Value in Canada (Micro) for the second consecutive year.

To determine the 2013 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,800 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. With its low maintenance, fuel and nearly 5% lower than expected ownership costs, iQ bested all competition in 2012 and has remained victorious in 2013.

2014 Scion tC earns TOP SAFETY PICK+ from IIHS small overlap front test

The Insurance Institute for Highway Safety (IIHS) announced today that the 2014 Scion tC was among the 6 small cars to earn good or acceptable ratings and the TOP SAFETY PICK+ award demonstrated by their performance in the IIHS small overlap front test.

For more information on the IIHS small overlap front test and to read the full release, please visit: http://www.iihs.org/news/rss/pr080813.html

High school graduates now eligible for new incentive that makes this the perfect time to get into a Scion

Scion Canada expanding its Grad Program to include high school graduates, offering $1,000 off and a rate reduction on purchases and leases

TORONTO, ON., (May 7, 2013) – Scion’s range of affordable vehicles just got even more attractive for recent graduates of Canada’s colleges, CGEP, universities and for the first time, high schools.

The new Scion Grad Program provides a $1,000 allowance toward the purchase or lease of a Scion iQ, xD, xB, tC or FR-S. In addition, college, CGEP and university grads are also eligible for a reduction on their lease or finance rate.

"With our new Scion Grad Program, we're proud to be helping the next generation of Canadian drivers with financial support when it's needed the most," said Cyril Dimitris, Director, Scion Canada. "For graduates, we’ve made it a better time than ever to get into a Scion."

Any student who has graduated from high school in the last four years or enrolled in an accredited post-secondary program that will graduate in four months or has graduated in the last four years, is eligible for the program, which will run until September 30, 2013. All Scion models qualify for the exclusive savings offered through the program.

For more information, visit www.scion.ca/grad.

Scion FR-S Tuner Challenge

Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough challenges ahead. And Canadian tuner fans can follow all the action – and vote for their favourite custom FR-S – on Scion’s newly-tuned website for the competition: www.tunerchallenge.ca

The Tuner Challenge consists of eleven events, including the People’s Favourite – a popular vote challenge that started in early April and runs until mid-September. Your vote counts, so be sure to read about the teams and check out their progress. Check out the webisodes to view exciting footage from the challenges and hear what the teams have to say. Then visit the People’s Favourite page on the Tuner Challenge site and help push your favourite Tuner Challenge team to victory.

Check out the newly redesigned Scion Tuner Challenge website for all the info – including standings, challenge reports and videos, future challenge descriptions, and more. Check it out: www.tunerchallenge.ca