TORONTO, ON., (September 23, 2013) – When Vincentric presented its inaugural Best Value in Canada awards last year, Toyota claimed the brand award for passenger cars while also being recognized with best value awards for 10 individual vehicles. Several of those vehicles have reached the tall podium this year including last year’s winner, the Scion iQ. In a fiercely competitive compact market, the 2013 Scion iQ has been named the Vincentric Best Value in Canada (Micro) for the second consecutive year.
To determine the 2013 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,800 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. With its low maintenance, fuel and nearly 5% lower than expected ownership costs, iQ bested all competition in 2012 and has remained victorious in 2013.
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