Inspiring Spontaneity And Designed For Urban Driving, Scion iM Concept Car Premieres In Canada At The Toronto Auto Show

Production version of iM to arrive at dealerships later this year

TORONTO, ON., (February 11, 2015) – The “i” stands for individuality and intriguing.

The “M” represents modern, multifaceted and magnetic.

Put them together and it spells passionate excitement at the Scion booth during this year’s Canadian International Auto Show (CIAS).

The Scion iM concept car is making its Canadian premiere at this year’s show. It’s a sleek, fun and versatile five-door compact hatchback that will inspire the production version of the iM arriving in dealerships later this year.

“The Scion iM exemplifies how Scion is ‘Powering Passion’ among the young and young at heart in Canada,” said Cyril Dimitris, Director, Scion Canada. “It’s sporty with a sense of spontaneity, and also comes with Toyota’s renowned quality, dependability, reliability and safety.”

Striking visually with its wide stance and low ride height – and topped off by a stunning paint colour called “Incredi-blue” – the iM concept features front and rear bumper overhangs to create dynamic surfaces. It also incorporates geometric grille inserts, deep air intakes and fog lights. In addition, large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston calipers work with an adjustable-height racing suspension.

The iM also boasts excellent fuel efficiency, sporty handling, easy parking and loads of cargo room.

CIAS visitors can see the iM in the Scion booth located on the 800 Level of the South Building at the Metro Toronto Convention Centre (MTCC). The show runs February 13-22.

Scion iM on the way in 2015

Toronto, ON, (Jan. 7, 2015) – Scion will introduce the all-new Scion iM in April at the New York International Auto Show. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.

The new iM represents one of the two new models that Scion will bring to market in the next three years aimed at independently minded drivers. The vehicles will bring exciting options for Scion’s youthful customers looking for vehicles to support both adventure and sensibility.

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months.

Toyota Decks the Halls with IIHS 2015 "Top Safety Pick" Awards

TORONTO, ON., (December 23, 2014) — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honour.

• Eight Toyota and Lexus Models Earn Institute’s Highest Top Safety Pick+
• Four Toyota and Scion Vehicles Named Top Safety Picks

In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation. IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.

Toyota’s twelve awards overall were the most in the industry for 2015.

2015 Toyota / Lexus Top Safety Pick+ winners are: Lexus CT (built after Sept. 2014), Toyota Prius, Toyota Camry, Toyota Prius v, Lexus RC, Toyota Highlander, Lexus NX and Toyota Sienna.

2015 Toyota / Scion Top Safety Pick Winners are: Toyota/Scion: Scion FR-S, Scion tC, Toyota Avalon and, Toyota RAV4 (built after Nov. 2014).

From Concept to Commitment - Scion Announces New Product Plans

Production Version of iM Concept to Hit Showrooms Next Year

TORONTO, ON., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015.

“Scion owners are passionate about their vehicles, and we’re excited to continue bringing dynamic, new product that fit the lifestyles of our customers,” said Cyril Dimitris, Director, Scion Canada.

Scion attracts those with an independent spirit and desire to stand apart from the crowd. But many of today’s consumers also value a degree of practicality to support their self-reliance and more mobile lifestyles. They value both fun and sensibility in a vehicle choice.

The iM Concept is a hatchback that earns its name from characteristics aimed at this evolving audience. The “i” stands for individuality and intriguing. The “M” stands for modern, multifaceted and magnetic. Its captivating styling and custom-blended “Incrediblue” paint are complemented by matte silver and gunmetal accents.

The iM Concept communicates its sporty handling and racing inspiration through a wide stance and low ride height for a grounded appearance. It features front and rear bumper overhangs that create dynamic surfaces, as well as geometric grille inserts, deep air intakes and fog lights. Large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston front calipers work with the adjustable-height racing suspension.

Urban drivers can expect the iM Concept to meet the needs of city streets with excellent fuel efficiency, sporty handling and easy parking. Details on the production version’s transmission, engine, technology and other details will be available in 2015. Pricing information will also be available next year.

To follow Scion news at the LA Auto Show use the hashtag #iMConcept.

Lights… Camera… Action!

Scion’s iM Concept Car Prepares for World Premiere at L.A. Auto Show

TORONTO, ON., (Oct. 22, 2014) – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots.

The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Canadian fans are encouraged to join the conversation at #iMConcept.

Scion’s Los Angeles Auto Show press conference will be held Wednesday, November 19, at 3:40 PM in the South Hall.

Scion Gear

Serious Scion Swag

Show your Scion love on and off the road with a sleek selection of Scion Gear, newly available at sciongear.ca and your local Scion Dealer. Suit up with a variety of apparel, drinkware and accessories, for wherever your four wheels take you.

With the full-line of new Scion Gear to launch March 2013, customers will have access to an array of stylish clothing, headgear and other great merchandise, to stay on top of the latest trends. And, sciongear.ca will hook you up with exclusive limited edition releases, that you won’t find anywhere else.