Three lucky winners drive away with new Scion iQ vehicles

Winners were part of Scion and Cineplex Entertainment “Elevate your iQ” promotion linking movie trivia to convention-busting facts about the world’s smallest four-seater

(TORONTO) – Scion Canada has celebrated the arrival of its newest model – the iQ. Three lucky Canadians will be among the first to drive home in their new iQ.

To wrap up a Scion national campaign in conjuction with Cineplex Entertainment, 3 winners were drawn from a pool of over 40,000 participants who entered via cineplex.com/scioniQ. The winners are Gregg Reddin from Ottawa, ON; Carrie Guenette from Halbrite, SK; and Brigitte Inderbitzin from Smithers, BC.

Congratulations to the winners. They’re really going to enjoy driving the new Scion iQ, which may be the world’s smallest four-seater micro-subcompact car, but they’ll quickly discover how big it is on comfort and versatility, thanks to a number of unique engineering innovations and exceptional standard features,” said Larry Hutchinson, Director of Scion in Canada.

The draw concluded an awareness campaign that ran for 4 weeks in Dec 2011. To make the iQ’s many attributes particularly memorable for Canadian consumers, advertisements at selected Cineplex Entertainment theatres paired movie trivia with key facts about Scion, under the fitting tagline of “Elevate your iQ.” Attention-grabbing facts about the iQ were emphasized, including how it has the world’s smallest turning radius (3.9 metres) and that it has the world’s first rear-window curtain airbag among its 11 standard airbags.

As the world's most fuel efficient non-hybrid on the road, the Scion iQ is loaded with ingenious engineering advancements, is only three metres long and has a starting price of just $16,760.

About Scion Canada

Scion is the exclusive Canadian distributor of Scion tC, xB, xD and iQ vehicles through a sales and service network of 84 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution. The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.

2013 Scion FR-S makes heart-pumping, adrenaline racing Canadian debut

February, 2012 - Toronto

New sports car reflects a pure, passionate, approach

Scion put the sport back into the car today at the Canadian International Auto Show, as the new 2013 FR-S made its debut in Canada.

“With its style, performance, authenticity and originality, the FR-S fits perfectly with the passion Scion is all about,” said Larry Hutchinson, Senior Executive Director, Toyota Canada Inc. “The FR-S is a legit sports car — a car that is awesome to drive, a car that is light and nimble, a car that is sleek and sporty, and a car that is exciting and affordable.”

For many, the FR-S is the definition of the perfect daily driver and weekend warrior. Its 2-plus-2 seating configuration with a fold-flat cargo area is large enough to transport a full set of race tires for a fun day at the track. In addition, the flat architecture of the FR-S’ engine gives it a low centre of gravity, rivaling some exotic supercars.

The FR-S comes straight from the heart of Toyota, reflecting heart-pumping, adrenaline-racing “Waku Doki.” The vehicle’s lineage comes primarily from three Toyota models: the 2000GT, for its lowness to the ground, and long, sleek hood; the Sports 800, with a front-mounted boxer engine in a rear-wheel drive; and most importantly, the AE86, a moderately priced car that didn’t rely on brute horsepower but instead had a remarkable combination of lightweight design, responsive power and perfect balance.

You can also reserve your all-new 2013 FR-S by visiting scionfrs.ca, a new microsite that delivers everything you need to know about this high-performance vehicle.

The FR-S will be on display at the Canadian International Auto Show in Toronto, February 17-26. The Scion exhibit is on 800 Level of the South Building at the Metro Toronto Convention Centre.