Scion FR-S Tuner Challenge

Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough challenges ahead. And Canadian tuner fans can follow all the action – and vote for their favourite custom FR-S – on Scion’s newly-tuned website for the competition: www.tunerchallenge.ca

The Tuner Challenge consists of eleven events, including the People’s Favourite – a popular vote challenge that started in early April and runs until mid-September. Your vote counts, so be sure to read about the teams and check out their progress. Check out the webisodes to view exciting footage from the challenges and hear what the teams have to say. Then visit the People’s Favourite page on the Tuner Challenge site and help push your favourite Tuner Challenge team to victory.

Check out the newly redesigned Scion Tuner Challenge website for all the info – including standings, challenge reports and videos, future challenge descriptions, and more. Check it out: www.tunerchallenge.ca

Scion Canada Strengthens Its Urban Roots With Title Sponsorship of City Chase

TORONTO, ON., (April 12, 2013) – As a unique urban-based and youthful brand, Scion Canada is the new title sponsor of the pioneering City Chase extreme racing series that will be bringing plenty of adventure to Canada’s largest cities this summer.

The Scion City Chase is a one-day urban race in various cities where participants use physical strength, mental acuity and creative thinking to complete a variety of challenges while navigating their cityscape.

“Scion Canada is always looking for innovative ways that show how our vehicles fit with the individuality and active lifestyles of people who live in Canada’s largest cities,” said Cyril Dimitris, Director, Scion Canada.

This year’s schedule for the Scion City Chase is as follows:

• Edmonton May 25
• Calgary June 8
• Toronto #1 June 22
• Montreal July 13
• Ottawa July 27
• Toronto #2 August 10
• Vancouver August 24

For more information about the Scion City Chase or to register for one of the events, visit www.ScionCityChase.ca.

Scion Canada supports Canadian talent as new presenting sponsor of Polaris Music Prize

TORONTO, ON., (April 4, 2013) – Growing as a unique brand that actively supports and collaborates with people who are driven to follow their own passions, Scion Canada has become the new presenting sponsor of the 2013 Polaris Music Prize.

The annual prize awards $30,000 to the artist who creates the Canadian Album of the Year. Nominees are judged by an independent jury of experts, based solely on artistic merit, and without consideration of genre or record sales.

“Scion owners are youthful, active, urban, and love to express their individuality both in the cars they drive and the music they listen to,” said Cyril Dimitris, Director, Scion Canada. “Scion has been a strong supporter of emerging Canadian talent and we’re proud to sponsor an award that shines the spotlight on Canada’s top musical talent.”

The eligibility period for album consideration of the 2013 Polaris Music Prize will run until May 31. A Long-List of 40 contenders will be unveiled on June 13, with a Short-List of 10 finalists revealed on July 16. The winner will be announced at a gala event in Toronto on September 23.

The 2013 Polaris Music Prize highlights Scion Canada’s ongoing contributions to Canadian music with Scion Sessions, the automotive brand’s own music support program. Scion Sessions collaborates with Canadian artists on original music releases, concert tours, and performance videos, including projects with past Polaris Music Prize nominees.