Monday, August 23, 2010

Introducing Scion

Introducing Scion


The wait is almost over. With the launch date still a mystery, Scion is getting ready to explode on the scene.


As the date draws closer, Scion is everywhere. Whether it’s connecting with trendsetters or supporting grassroots events, Scion Sessions and other initiatives are in full swing. Upcoming locations include Montreal’s Piknik Electronik and Shine Night Club in Vancouver with plenty of others in-between. Scion will also have a presence at tuner shows including the CSCS Xtreme Tuner Challenge and ImportFest 2010.




Scion dealerships are also gearing up for launch, with 46 locations in Toronto, Montreal and Vancouver. When doors open, you’ll experience the full Scion lineup, including xB, xD and tC—in the unique atmosphere of a Scion dealership, complete with customization station and game centre.


The Scion website has also been undergoing significant changes. Since it's launch, scionnation.ca has been the place to go to find out about all things Scion in Canada. Photos. Videos. News. And of course, links to the growing Scion community at large.


Scionnation 2.0 will be all of that—and more. Launching September 8th, the new and improved scionnation.ca will be loaded with exciting content and cutting edge functionality, including:


  • An accessory configurator that allows you to customize and explore a Scion from 3D angles

  • A build and price function that allows users to configure a Scion to their taste and personality

  • Lifestyle pages with photos, videos and the latest Scion sponsored events

  • An interactive magazine that allows you to explore Scion culture

  • A credit application so you can apply for financing online

  • A dealer locator to help find a Scion dealer near you


“The build-up has been fun,” says Larry Hutchinson, Director of Scion in Canada, “but we promise, the launch will be a blast.”

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