Wednesday, March 18, 2015

The new face of “Sporty” and “Versatile” is intriguing and modern

World debut of the Scion iM 5-door hatch at the New York International Auto Show

(TORONTO, ON – March 18, 2015) Scion feeds your independent spirit and your desire to stand apart from the crowd – and later this month, Scion offers up an extra helping of modern individuality with the world debut of the Scion iM five-door hatch at the New York International Auto Show.


“The Scion iM combines maximum versatility with a sporty design and a fun-to-drive experience – plus the generous standard features and extensive selection of Scion accessories that make every Scion ready for your personal expression,” said Cyril Dimitris, Director of Scion in Canada. “We’re excited to offer another dynamic vehicle to Canadians that stands out from the crowd.”

The all-new Scion iM will be unveiled the evening of March 31, 2015 and it will also be on display throughout the New York International Auto Show – April 3-12 at the Jacob Javits Center in New York City.

Wednesday, February 11, 2015

Inspiring Spontaneity And Designed For Urban Driving, Scion iM Concept Car Premieres In Canada At The Toronto Auto Show

Production version of iM to arrive at dealerships later this year

TORONTO, ON., (February 11, 2015) – The “i” stands for individuality and intriguing.

The “M” represents modern, multifaceted and magnetic.


Put them together and it spells passionate excitement at the Scion booth during this year’s Canadian International Auto Show (CIAS).

The Scion iM concept car is making its Canadian premiere at this year’s show. It’s a sleek, fun and versatile five-door compact hatchback that will inspire the production version of the iM arriving in dealerships later this year.

“The Scion iM exemplifies how Scion is ‘Powering Passion’ among the young and young at heart in Canada,” said Cyril Dimitris, Director, Scion Canada. “It’s sporty with a sense of spontaneity, and also comes with Toyota’s renowned quality, dependability, reliability and safety.”

Striking visually with its wide stance and low ride height – and topped off by a stunning paint colour called “Incredi-blue” – the iM concept features front and rear bumper overhangs to create dynamic surfaces. It also incorporates geometric grille inserts, deep air intakes and fog lights. In addition, large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston calipers work with an adjustable-height racing suspension.

The iM also boasts excellent fuel efficiency, sporty handling, easy parking and loads of cargo room.

CIAS visitors can see the iM in the Scion booth located on the 800 Level of the South Building at the Metro Toronto Convention Centre (MTCC). The show runs February 13-22.

Wednesday, January 7, 2015

Scion iM on the way in 2015


Toronto, ON, (Jan. 7, 2015) – Scion will introduce the all-new Scion iM in April at the New York International Auto Show. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.


The new iM represents one of the two new models that Scion will bring to market in the next three years aimed at independently minded drivers. The vehicles will bring exciting options for Scion’s youthful customers looking for vehicles to support both adventure and sensibility.

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months.