High school graduates now eligible for new incentive that makes this the perfect time to get into a Scion

Scion Canada expanding its Grad Program to include high school graduates, offering $1,000 off and a rate reduction on purchases and leases

TORONTO, ON., (May 7, 2013) – Scion’s range of affordable vehicles just got even more attractive for recent graduates of Canada’s colleges, CGEP, universities and for the first time, high schools.

The new Scion Grad Program provides a $1,000 allowance toward the purchase or lease of a Scion iQ, xD, xB, tC or FR-S. In addition, college, CGEP and university grads are also eligible for a reduction on their lease or finance rate.

"With our new Scion Grad Program, we're proud to be helping the next generation of Canadian drivers with financial support when it's needed the most," said Cyril Dimitris, Director, Scion Canada. "For graduates, we’ve made it a better time than ever to get into a Scion."

Any student who has graduated from high school in the last four years or enrolled in an accredited post-secondary program that will graduate in four months or has graduated in the last four years, is eligible for the program, which will run until September 30, 2013. All Scion models qualify for the exclusive savings offered through the program.

For more information, visit www.scion.ca/grad.

Scion Gear

Serious Scion Swag

Show your Scion love on and off the road with a sleek selection of Scion Gear, newly available at sciongear.ca and your local Scion Dealer. Suit up with a variety of apparel, drinkware and accessories, for wherever your four wheels take you.

With the full-line of new Scion Gear to launch March 2013, customers will have access to an array of stylish clothing, headgear and other great merchandise, to stay on top of the latest trends. And, sciongear.ca will hook you up with exclusive limited edition releases, that you won’t find anywhere else.

Scion FR-S Tuner Challenge

Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough challenges ahead. And Canadian tuner fans can follow all the action – and vote for their favourite custom FR-S – on Scion’s newly-tuned website for the competition: www.tunerchallenge.ca

The Tuner Challenge consists of eleven events, including the People’s Favourite – a popular vote challenge that started in early April and runs until mid-September. Your vote counts, so be sure to read about the teams and check out their progress. Check out the webisodes to view exciting footage from the challenges and hear what the teams have to say. Then visit the People’s Favourite page on the Tuner Challenge site and help push your favourite Tuner Challenge team to victory.

Check out the newly redesigned Scion Tuner Challenge website for all the info – including standings, challenge reports and videos, future challenge descriptions, and more. Check it out: www.tunerchallenge.ca

Scion Canada Strengthens Its Urban Roots With Title Sponsorship of City Chase

TORONTO, ON., (April 12, 2013) – As a unique urban-based and youthful brand, Scion Canada is the new title sponsor of the pioneering City Chase extreme racing series that will be bringing plenty of adventure to Canada’s largest cities this summer.

The Scion City Chase is a one-day urban race in various cities where participants use physical strength, mental acuity and creative thinking to complete a variety of challenges while navigating their cityscape.

“Scion Canada is always looking for innovative ways that show how our vehicles fit with the individuality and active lifestyles of people who live in Canada’s largest cities,” said Cyril Dimitris, Director, Scion Canada.

This year’s schedule for the Scion City Chase is as follows:

• Edmonton May 25
• Calgary June 8
• Toronto #1 June 22
• Montreal July 13
• Ottawa July 27
• Toronto #2 August 10
• Vancouver August 24

For more information about the Scion City Chase or to register for one of the events, visit www.ScionCityChase.ca.

Scion Canada supports Canadian talent as new presenting sponsor of Polaris Music Prize

TORONTO, ON., (April 4, 2013) – Growing as a unique brand that actively supports and collaborates with people who are driven to follow their own passions, Scion Canada has become the new presenting sponsor of the 2013 Polaris Music Prize.

The annual prize awards $30,000 to the artist who creates the Canadian Album of the Year. Nominees are judged by an independent jury of experts, based solely on artistic merit, and without consideration of genre or record sales.

“Scion owners are youthful, active, urban, and love to express their individuality both in the cars they drive and the music they listen to,” said Cyril Dimitris, Director, Scion Canada. “Scion has been a strong supporter of emerging Canadian talent and we’re proud to sponsor an award that shines the spotlight on Canada’s top musical talent.”

The eligibility period for album consideration of the 2013 Polaris Music Prize will run until May 31. A Long-List of 40 contenders will be unveiled on June 13, with a Short-List of 10 finalists revealed on July 16. The winner will be announced at a gala event in Toronto on September 23.

The 2013 Polaris Music Prize highlights Scion Canada’s ongoing contributions to Canadian music with Scion Sessions, the automotive brand’s own music support program. Scion Sessions collaborates with Canadian artists on original music releases, concert tours, and performance videos, including projects with past Polaris Music Prize nominees.

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

Limited-Production Scion 10 Series Models Celebrate Brand’s 10th Anniversary

NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.

"Scion tC is one of the brand's most popular models in Canada. For the 2014 model, designers wanted to keep tC exciting for today’s drivers without losing its spirited core appeal," said Cyril Dimitris, Director, Scion in Canada. "The result is a 2014 tC with a sportier style and driving experience that will excite current and future Scion buyers."

Aggressive Look with New Exterior Design and 18-Inch Wheels

The 2014 Scion tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo. The new upper- and lower-grille treatments are bordered by LED accent lighting.

Beneath the rear bumper, a new black-out valance features an FR-S style, lower-centre trim piece and lower perimeter reflectors; new advanced LED tail lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires carry the aggressive character through to the car’s profile. Standard on the tC, the wheels feature a premium dark gray finish, contrasted by eye-catching machined-spoke surfaces.

The tC will be available in eight exterior paint colours, including two new additions, Absolutely Red and Blue Streak Metallic.

Upgraded Materials and Scion Standard Display Audio Enhance Interior

The 2014 Scion tC’s cabin adds new technology, additional convenience features and upgraded materials. The tC comes equipped with features that Scion drivers will enjoy, including Bluetooth® compatibility and steering wheel-mounted controls.

Added convenience features for the 2014 tC include auto-off headlamps and an auto-up and down driver's window. The interior is upgraded with premium materials and lighter colour fabric on the seats and the headliner.

Sportier Automatic Transmission and Enhanced Dynamic Handling

Getting there will be more than half the fun in the 2014 tC. Its 2.5-litre, four-cylinder engine delivers 180 horsepower at 6,000 RPM, and it is available either with a six-speed manual transmission or an updated six-speed automatic that can change gears nearly twice as fast as the previous model for both upshifts and downshifts. The automatic transmission now features Dynamic Rev Management technology, adopted from the FR-S, which quickly blips the engine to match its revs to gear ratios on downshifts, limiting driveline shock and adding to the visceral experience of driving the car.

Handling is enhanced by making modifications to stabilizer bar hardware, optimizing the shock absorbers, and by increasing the body rigidity with additional spot welds. Driving enthusiasts will also appreciate the retuned electronic power steering that provides a more engaging response. Together, these changes help the new tC to deliver a sportier, fun-to-drive experience behind the wheel. The 2014 Scion tC will arrive in dealerships in June.

Limited-Production Scion 10 Series Models Celebrate Scion’s 10th Anniversary

Ten years ago, in 2003, the Scion brand launched in North America designed to bring new buyers into the Toyota family and appeal to emerging younger drivers. The brand has accomplished both goals. Since launching in Canada in 2010, 65 percent of Scion owners are new to the Toyota family and Scion is among the youngest in the industry with over 50 percent of owners are under the age of 35.

To celebrate Scion’s 10th anniversary in North America, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series. We are happy to offer Canadians these five unique models. Every Scion 10 Series car will be painted a premium colour: SILVER IGNIT10N. The unique models will number a total of 450 units, which will begin arriving in dealerships in June.

Scion 10 Series features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.

The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.

Watch the New York Auto Show reveal of the new 2014 Scion tC sports coupe and Scion 10 Series models by visiting www.scion.ca/coming soon

For more details, including a full list of media contacts, digital images and product details please visit www.media.scion.ca

About Scion Canada

Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 88 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution. The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.

New 2014 Scion tC Sports Coupe to Make World Debut at 2013 New York Auto Show

TORONTO, ON., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show.

The press conference will be held on Thursday, March 28, at 9:55 a.m. Eastern Time in the Galleria Level Four at the Jacob Javits Center.

To view the press conference live, please visit scion.ca/coming soon.

About Scion Canada

Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 88 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution. The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.